There’s no way of getting around it. This pandemic has sucked. It’s been awful for so many small to medium businesses who have had to close or their customers aren’t venturing out to stay safe. This third national lockdown isn’t making things any easier.
Because of the latest restrictions, you might find you have a little bit more time on your hands at the minute. We’ve come up with some things you can do to ensure your business is ready to come out of the other side and welcome back your customers.
Review your digital presence
Remember that review website you added yourself to? Have you been back to visit it recently? How about your Etsy store bio? Now is the perfect time to go do a thorough clean up of your digital presence. Start off by simply Googleing your business’ name and seeing what comes up. Make sure you look past the first couple of pages so that you can find everything you can and make a list.
Once you’ve got your list, review each one and decide if it’s worth keeping or if you should get rid of it. For all of the ones you want to keep, make sure you update the copy, make sure your logo, website and contact details are correct and you’re good to go.
Time: 2 – 8 hours (depending on how many places you appear)
Value: 8/10 – You don’t know where people are finding your business. You don’t want them finding out of date information somewhere.
Want some support? Take a look at our Digital presence management service.
Take a good look at your audience
Who really is your target audience? Some businesses make the mistake of trying to market to everyone. The most successful ones target specific customers. Take a look through your customer base and any data you have on them and try to identify trends, such as age, gender, location.
Once you’ve got this data, you can start to advertise on Facebook targeting these audiences and see a real increase in sales.
Look over your social media
Ever wonder which of your social media posts perform the best? Dive into your analytics and see which posts have performed the best and which ones have flopped. See if you can spot an trends and start to experiment by applying the positive trends to your posts.
Update your website
Many businesses have moved almost entirely online during the pandemic. If you’re one of them, it might be time to refresh your website. Whether it just needs a bit of a makeover or complete redesign, now is better than ever.
Use Google Analytics to see which pages are attracting the most traffic and start with them. If you sell products through your website, you can look at your conversion funnel to see where your customers are dropping off. From there, make small changes to try and encourage customers to complete their order, like offering free shipping or providing positive reviews.
Plan new photography
Say cheese! When did you last refresh your photography? Update the images of your products on your website. Whether you want to use your smartphone to get some new angles or you want high quality, professional images, now is the time to do it.
We’re able to offer product photography throughout lockdown, so get in touch.
Pivot into a new space
Some businesses won’t be able to reopen in the same way as before. This might mean you need to pivot. Rethink your products or services and consider how you might be able to offer them in a post COVID world.
For example, when our client, Events by Cynosure, had their Indoor Funfair’s cancelled because of restrictions, they pivoted by putting their funfair rides outdoors at Web Adventure Park to combine their offering with theirs.