Bright lights, big crowds
Autumn Lights has grown from strength to strength. Increasing from two events in 2020 (despite a pandemic) to four events in 2021.
The event which has taken place in Lincoln, Sussex, York and Norfolk is a mixture of a drive-in event and fun fair. The family-friendly event features fun fair rides, street food stalls, light and fire performers, a DJ and two firework displays – one for younger children at 18:00 and another larger display a little later.
milnerCreative were brought in to support the event with on the day social media and photography.
Autumn Lights wanted support to manage their social media channels during the event. This included posting throughout the event and responding quickly to messages and comments, as well as removing any spam and negative comments where relevant.
They also wanted a nice mixture of photography of all the different elements including light performers, DJ, funfair and food stalls and the fireworks.
Our team of two were on-site from one hour before until one hour after each event. This ensured we were around for any issues that were raised.
The unique partnership of photographer and social media manager meant that we were able to turn around pictures the same day. Through each event, we could post high-quality pictures as they happened.
All pictures were fully edited and delivered by the next day so they could be used to promote the following week’s event.
Event organisers are spinning enough plates without the added stress of managing social media to the mix. That’s why Autumn Lights approached us for the second year running.
Prior to the event, we had a meeting to discuss FAQs, running order and account access. This meeting meant when we turned up on the day of the first event, we could get started without the organisers having to take time out to brief us.
Throughout the event we answered over 351 comments and messages across Facebook and Instagram over the four days.
Our posts during the event reached over 99,000 people and generated over 10,000 engagements.
With most event photographers, you would be expected to wait a couple of days for the pictures to be edited and returned. However, we were able to deliver images back to the client the following day. We also delivered over a dozen images during each event for use on social media throughout and to make the end of the event.
This unique partnership with photography and social media management is one of the things that set milnerCreative apart.
During all four events we delivered over 350 fully edited, high-quality images to be used on social media, their website and as part of advertising for future events. Check out a small selection of photos we took at the events below and click to see the full image.