Re-opening with a new website and new photography
St Raphael’s B&B is an independent B&B and guesthouse in the centre of York. Ran by a local couple, they pride themselves on providing quality service and serving up delicious locally sourced food.
St Raphael’s required a new website to update their online presence. They wanted something that was more mobile friendly and focused on encouraging customers to book direct.
After learning about the booking system they used, we were able to integrate this into their website – something they hadn’t had before. We were also able to connect Google Analytics to their website and booking system to track bookings and identify high-value acquisition channels.
As St Raphael’s re-opened after lockdowns in 2020, they needed new photography to show off their updated rooms.
They wanted lighter photography that could be used on their website and on social media. We took photos of each of their room types rather than each room to ensure the cost offered the most value for money.
We took a range of photos from wide-angle shots of rooms to close-ups of decorative and ornemental items.
After re-opening and when planning their new website, St Raphael’s noticed they didn’t have an up to date photos of their breakfast menu.
We spent half a day with them to capture shots of their full range of breakfast items. To make these shots authentic, we brought our lights and equipment to their dining room.